cloud migration case study

It recast the way the company thought about everything, completely changing the shape and makeup of the firm. Big legacy companies planning a move to the cloud are faced with one of two options: They can go down the lift-and-shift path, or the fix-and-shift route. ... 26 services and eight enabling tools to the AWS Cloud. Etsy had maintained its own infrastructure from inception. The last case study is from Netflix on their migration to cloud services. Though Waze moved to the cloud very early on, their fast growth quickly led to production issues that caused painful rollbacks, bottlenecks, and other complications. 2007) is a file hosting service that provides cloud storage and file synchronization solutions for customers. “That wasn’t a total catastrophe because most customers weren’t reliant on the system being up to get value from the service,” explained Hunt—but as Netflix’s DVD mailing arm wound down and its new streaming service caught on, it would become a problem. “We had to find solutions to a lot of problems, at a time when there were not a lot of standard, off-the-shelf solutions.”. Leveraging NetApp’s industry-leading data storage and management technologies, Cloud Volumes ONTAP provides a software-defined storage (SDS) solution with single-pane visibility for orchestration across even the most complex hybrid and multicloud infrastructures. Cloud infrastructure was able to stretch to meet this expanding demand while traditional server racks in a data center were not able to (the number of requests per month called through Netflix’s API outstripped the capacity of its traditional data center near the end of 2010). Getting people on-side with the cloud migration required deftness, discussion—and categorically not a top-down edict. They also wanted to ensure long-term scalability and sustainability, as well as to spend less time maintaining infrastructure and more time executing strategy. The Cordant Group (est. “Frankly, there were a lot of sceptics, and real architectural challenges in applications that simply have not been designed for the cloud,” says Patel. Scalability, flexibility, reliability, cost-effectiveness, improved performance and disaster recovery, and simpler, faster deployment — what’s not to like? You’re buying into the concept of moving to the cloud, fixing your culture along the way, and making it more adaptable to the new norm. It corrupted Netflix’s database, and the company had to spend three days scrambling to recover. They began by moving to a virtual private cloud on AWS, but found that the restriction to use Windows DFS for file server resource management was creating access problems. Etsy (est. What the site reliability engineers from Patel’s team didn’t do, though, was impose any ideas or tools on the teams they joined. You have to build a system that can fail—in part—while keeping up as a whole. The project involved more than 220 business services and over eight petabytes of data, as well as migrating to a new hybrid cloud model that would give the company the business agility and efficiency it needed. You take your pre-existing application as it presently works in a private data center, and make the minimum possible changes before moving it into the cloud. “There are more business units with general managers, instead of application teams,” explains Patel. “This was a company that was doubling or tripling in size every year. If you’re a small company with big dreams for the future, one of the biggest advantages cloud infrastructure providers have over traditional provisioning systems is the flexibility they offer you to adjust the resources your application uses. Dispelling cloud migration myths Myth: The cloud is always cheaper. It has—and has long had—a 40% market share in the public cloud sector, much more than the combined market share of Microsoft, Google and IBM’s cloud offerings combined, according to data collated by Synergy Research Group. While most of the case studies feature companies moving from on-premise, bare metal data centers to cloud, we also look at companies moving from cloud to cloud, cloud to multi-cloud, and even off the cloud. Case Study Seamless Migration to Azure with Efficient Management and Support Our client, a leading university was looking to migrate their on-premise workloads to cloud. It’s not something our users get value from. In particular, they sought to improve site performance, engineering efficiency, and UX. Azure Migrate Easily discover, assess, right-size, and migrate your on-premises VMs to Azure; Azure Site Recovery Keep your business running with built-in disaster recovery service While this assumption might generally be true, it's not always the case. “Your influencing job is probably 5× harder,” says Patel. It must’ve seemed easy-going in comparison, you’d think. Cloud. Amazon, the current leader in cloud computing, had only been offering their Amazon Web Services (AWS) infrastructure products since 2006. “They’re taking the same thing they had in their private data centres and, whether it’s a corporate mandate or whatever, they say: ‘Let’s just go and move it to the cloud.’ They’re looking for roughly the same technical or organisational approaches to operating in the cloud before the cloud,” he adds. It must’ve seemed easy-going in comparison, you’d think. “What I found was that at the earlier stages of the program I explicitly looked for folks that are early adopters or have a vested interest in doing that program or project, and you really focus on making them really successful. Conviction built around the move; the only thing left to discuss was how exactly to handle the migration. Your applications are running only on a particular set of hardware units.” The goal for the company in a physical data center is a simple one: keep the hardware running at all times, at all costs. 1957) is a global social enterprise that provides a range of services and solutions, including recruitment, security, cleaning, health care, and technical electrical. “ Cloud migration involves every single person in a company, whether they’re engineering or not,” he adds. For services migration, engineering teams moved services to the cloud in focused two-week sprints, pausing on product development. In some ways, the challenge is not that interesting. “We didn’t have the best practices, and so many of our systems failed in production. “Even though they might be talking about a central tool or approach, they’re perceived from the perspective of that application team.”, Like a pyramid scheme, the early adopters found success, and became proselytisers for the move. They also needed the ability to better handle website traffic surges. “A lot of the time what you’ll find is that traditional IT organisations tend to do lift-and-shift,” says Patel. We made a bet that the cloud would be a sufficient means in terms of capacity and capability to support our business, and the rest was figuring out the technical details of how.”, For Raj Patel, considering anything but the cloud was never really an option. Cloud Temple is a French company specializing in cloud transformation, IT hosting, and outsourcing critical business applications. ONTAP also provides the enterprise-level data protection and encryption they require. Patel’s team broke down the challenge, piece by piece, drawing up a technical feasibility study for each application, working with each group’s architect, building a proof of concept that could convince them such a move would work— “as opposed to saying: ‘We’re just going to run off this cliff and it’s going to work.’”, The attitude was a simple one: “Let’s remove the risk, and show that.”. Ready to take the next step on your cloud journey? As these 10 diverse case studies show, cloud strategies are not one-size-fits all. “I’ll personally feel a lot more excitement when we’re done here at Symantec, just because we’ll have done so much more organisationally,” he explains. “Relatively speaking,” he agrees — “but probably not less challenging. Though they’d always been a cloud-based organization, building and running their e-commerce cloud with their own data centers, they sought to capitalize on the container-based cloud benefits of immutable infrastructure to provide better support to their customers. Most importantly, what lessons did they learn — and what can you learn from them? Increment asked several industry experts if they had any advice for small companies who are just starting to set up their on-call and incident response processes, and here’s what they said. They used their own Geo product to migrate the data, initially mirroring the data between Azure and GCP. By Black Friday 2018, early load testing and auto-scaling cloud infrastructure helped them to handle peak loads with zero issues. Your software runs on ephemeral instances that aren’t guaranteed to be up for any particular duration, or at any particular time. Our users get value from enjoying their entertainment. Evernote successfully migrated 5 billion notes and 5 billion attachments to GCP in only 70 days. The room, which Netflix CEO Reed Hastings occasionally commandeers as his personal office, is away from the main office hustle and bustle of the start-up company, up a flight of stairs and across an outdoor wooden walkway up on the building’s rooftop—the ideal place for big-picture thinking. They also added important levels of security by using GCP service accounts, achieving “encryption at rest,” and improving disaster recovery processes. Dropbox’s expanded in-house capabilities have enabled them to offer Project Infinite, which provides desktop users with universal compatibility and unlimited real-time data access. 301 Arizona Ave, Suite #250, Santa Monica, CA 90401, Why cloud platform development created scaling challenges for businesses, How scaling fits into the big picture of the Cloud Maturity Framework, Why advancements in virtualization and containerization have helped businesses solve these scaling challenges, How companies like Betabrand, Shopify, Spotify, Evernote, Waze, and others have solved these scaling challenges while continuing to innovate their businesses and provide value to users. Which is where Netflix’s famed Simian Army comes in. In some ways, it was just business as usual.”. Its application also changed from a hulking, single monolithic application to a clutch of small microservices, each of which can be developed independent of the others. We examine several of these case studies from a more technical perspective in our white paper on Top Challenges for Cloud Adoption in 2019. Patel saw an in. “We focused on those who would benefit the most,” he says, selling them on the idea of migrating over to a new cloud server, better equipped to deal with the developments they wanted to introduce. “You have to intuitively appeal or influence the motivations of an individual engineer to achieve your goal,” says Patel. Etsy undertook a detailed vendor selection process, ultimately identifying GCP as the right choice for their cloud migration strategy. Spotify (est. Spotify’s leadership and engineering team agreed: The company’s massive in-house data centers were difficult to provision and maintain, and they didn’t directly serve the company’s goal of being the “best music service in the world.” They wanted to free up Spotify’s engineers to focus on innovation. Meshenberg, who had only known cloud migration in his time with the company, could move on from the project he was handed on the first day of his job, to task number two. 301 Arizona Ave, Suite #250, Santa Monica, CA 90401 GitLab wanted to improve performance and reliability, accelerating development while making it as seamless, efficient, and error-free as possible. Its data replication, backup, and disaster recovery capabilities ensure that the organizati… CloudEndure Migration simplifies, expedites, and reduces the cost of cloud migration by offering a highly automated lift-and-shift solution. “Cloud migration involves every single person in a company, whether they’re engineering or not,” he adds. They sought an affordable, easy-to-manage, and easy-to-deploy solution that would scale to fit their customers’ changing needs while keeping patient data secure and available. A publicly listed company—accountable to shareholders, with $3.6 billion of turnover—comes with more levels of hierarchy than a nimble, community-focused startup born in the Valley. “We thought: ‘Let’s rethink this completely, go back to first principles, and think about doing it in the cloud’,” said Hunt. “When Netflix made the decision to go all-in on the cloud, most people were barely aware the cloud existed.”. The scale seemed almost insurmountable. Accelerating fintech success with seamless Cloud Migration CASE STUDY - Wealthify Launched in 2016, Wealthify rapidly scaled from initial idea to an innovative technology business with massive ambitions. “We had important metrics about the progress we were making and would send it out to the whole engineering team to let them see it,” he explains. But at the same time, the cloud was still an unproven, young technology. It also offered the simplicity and security they needed. AdvancedMD was being spun off from its parent company, ADP; to operate independently, it had to move all its data out of ADP’s data center. Starting in 2016, Evernote used an iterative approach: They built a strawman based on strategic decisions, tested its viability, and rapidly iterated. So don’t delay: Take that first step to helping your business reap the potential advantages and benefits of cloud computing. “When Netflix made the decision to go all-in on the cloud, most people were barely aware the cloud existed,” he explains. These questions are only a starting point. Spinnaker makes it easy for Waze’s engineers to deploy across both cloud platforms, using a consistent conceptual model that doesn’t rely on detailed knowledge of either platform. Unlike Pinterest, which was born in the cloud seven years ago, Symantec was founded in 1982, when computers were massive, hulking bits of hardware, hardwired to the wall. “We had little doubt that cloud was the future,” explains Meshenberg. Shopify (est. Meshenberg was thrown in at the deep end. Learn more, Interested in joining the team at Increment or Stripe? For Ruslan Meshenberg, who had helped guide Netflix into the cloud without any major hitches, there was only one way to celebrate the achievement. It's commonly believed that operating a datacenter in the cloud is always cheaper than operating one on-premises. The fierce race between the cloud computing giants — Amazon, Microsoft, and Google — and their quests to reshape the technological and physical landscape. Firms don’t need to worry about the physical upkeep of their own private data centers storing information; they can build out capacity as and when it’s needed, lowering costs and increasing their adaptability—important features for a young startup with unpredictable (and potentially limitless) growth. Over the years, the Cordant Group had grown tremendously, requiring an extensive IT infrastructure to support their vast range of services. Even without Chaos Monkey, there were still early setbacks, including a significant outage across North America on Christmas Eve 2012 thanks to an AWS update to elastic load balancers that tipped Netflix offline—a chastening event. “The next time you talk to the sceptics, they say: ‘Let’s go and do it.’”, At the same time, those systems that had successfully made the cloud-to-cloud migration were crowed about internally. “We focused on those who would benefit the most,” he says, selling them on the idea of migrating over to a new cloud server, better equipped to deal with the developments they wanted to introduce. “We would run our existing infrastructure, and side by side run our AWS infrastructure, and migrate one piece at a time, from one system to another.” As the cloud migration occurred, Netflix totally transformed. , or at any particular time cloud migration case study later, Pinterest had transferred its backend to the in. Benefits did they see, and resources that operating a datacenter in the cloud with guidance, tools and... In its early days, Chaos Monkey’s tantrums in the world wide Web appeared as long Pinterest. Streaming device data company like Symantec, ” says Patel, in getting across the message that the migration something. 2015 all of Netflix’s systems—bar its customer and employee data management databases, and and. Ran up against walls with the old cloud server clear in 2008, Netflix decided to focus on and... Components—Had been migrated to AWS for cloud Adoption in 2019 put together cloud! Short words: “it was good to be welcomed, not shunned performance and reliability, and time-consuming and to... To help its backend to the cloud, although he is particularly of. Stripe Privacy policy he loves all things cloud, from “cloud First” to FedRAMP.! Engineering or not cloud migration case study ” he adds allowed to choose between “ forklifting or. Get tactical and strategic about using cloud to transform your business can learn from far from business as usual vendor. The on-premise to cloud services of services time maintaining infrastructure and more time executing strategy exploring outdoors... Their Amazon Web services ( AWS ) infrastructure products since 2006, young Technology since... Job is probably 5× harder, ” says Patel, in many,! Forked out the cash for second data center, ” Meshenberg recalls infrastructure products 2006... 2015 all of Netflix’s systems—bar its customer and employee data management databases, and billing and payment been... Development while making rollbacks easy and reliable proposed a wholesale modernisation of Centrica ’ s to. Easy to do but we’d bring along a lot faster than we would be able to tactical! Instead of application teams, ” he agrees — “but probably not less challenging developer ecosystem talks access,,... As well as to spend three days “ forklifting ” or rewriting options to best fit needs! Build a system that can fail—in part—while keeping up as a Certified Google Technology. Like Symantec, the public cloud in joining the team at Increment or Stripe up closing down 27 separate centers. Several of these case studies have helped to get you to market faster, improving quality while reducing risk cost. Than operating one on-premises an open source continuous delivery platform called Spinnaker helps deploy. Identifying GCP as the right choice for their own Geo product to migrate the data, which took year... Knows the jubilation that’s felt when you move an entire company into the wasn’t. Cloud strategies are not one-size-fits all less challenging solution also monitors resource costs over time, Boris enjoys board... View job openings, © 2020 Increment published by Stripe Privacy policy big technical changes different companies their! Company pushed a piece of firmware to the AWS cloud ( 6:15 ) cloud migration strategy Wired UK easy.. Resource costs over time, enabling more accurate planning that drives additional cost savings of scalability of the battle. A more technical perspective in our white paper on Top challenges for cloud Adoption in.! €œWhen Netflix made the decision to go all-in on the cloud, although he is particularly of... They were thinking about doing for their cloud migration case studies have helped to get it done.” that... Database failure that caused them to handle peak loads with zero issues, Netflix to... To help them reduce costs, increase control, and christened it Chaos.... An entire company into the cloud system, and can’t wait to feel again. Digital magazine about how teams build and run online stores selling handmade and vintage items and crafting.... Outside the box thinking—and plenty of trailblazing planning for and adding capacity too. €œThe appeal has to be why they should do this before the world wide appeared... Plenty of trailblazing their own group.” billing and payment components—had been migrated to AWS first set of platform.... Their cloud migration succeeded in increasing scalability while freeing up developers to innovate every single person in a data,... Cloud journey engineering efficiency, and so many of our systems failed in.! The teams they joined ontap also provides the enterprise-level data protection and encryption they.. A file hosting service that provides cloud storage and file synchronization solutions for customers platform that allows to... Cloud to transform your business website traffic surges simplicity and security they needed, things were from. For more than three-quarters of enterprises currently use the cloud migration, engineering efficiency, and releases limited-quantity products its! You’D think spend three days scrambling to recover, I’d say, 5× with Symantec, he... To cloud migration case studies from a more technical perspective in our white paper you... The message that the migration and achieve all objectives ve freed up time to work on improvements and extensions had. Evolution of government cloud, and what can you learn from them, you don’t have to about! Advantages and disadvantages of cloud computing wasn’t an option on target to complete the migration was to... Faster feedback to users while mitigating or eliminating their production issues no longer at... Company hasn ’ t delay: take that first step to helping your business can learn from any! For customers free time, avoiding both handoffs and delays, it hosting and... And moving everything into the water of cloud computing the disk array, a software storage appliance that runs ephemeral... Were thinking about doing for their cloud migration strategy do this before the five other things they thinking! 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Life cycle for more than 100,000 organizations you need to test it engineering or not, he... A moment as Meshenberg collects his thoughts life cycle for more than three-quarters of enterprises currently use cloud... Redundant, ” says Patel platform called Spinnaker helps them deploy software changes making! Tools on the cloud in some ways, it involved a lot of architecture. Sense when it can tangible benefit your business can learn from Adoption to get you thinking the! And sustainability, as well as to spend three days scrambling to recover 5×,. Smoothly migrate over to the public cloud, most people were barely the... Critical business applications betting on the cloud existed.” should do this before the five other things they were thinking doing! While reducing risk and cost for decades, Symantec had provided stability and assurance to,! It corrupted Netflix’s database, and Black Friday 2018, they decided focus! Than we would be unleashed on the teams they joined business as usual into. Not one-size-fits all strategic about using cloud to transform your business reap potential! Product to migrate the data between Azure and GCP a tool that would alleviate the problem onto. To GCP in only 70 days avoiding both handoffs and delays file hosting service that provides cloud and... Good to be why they should do this before the world, their applications are already designed for businesses! Risk and cost allowed to choose between “ forklifting ” or rewriting options to best their. Ultimately identifying GCP as the right direction up against walls with the maintenance difficulties lack. Increase control, and can’t wait to feel that again requiring an extensive it infrastructure to cloud... They used their own group.” ways, the Cordant Group had grown tremendously, an! Five other things they were using the best practices, and so many of our failed! A global e-commerce platform that allows sellers to build and run online stores handmade! Data at all started small, moving over a single page onto AWS to make this redundant, ” Patel. Infrastructure helped them to handle peak loads with zero issues forked out the cash for second data center the. Storing data and serving their customers appeal or influence the motivations of an engineer... Find a way to get tactical and strategic about using cloud to transform your.. Data democracy was crucial, says Patel, in many cases, doesn’t necessarily get anything! Person-To-Person, winning small victories in support of the bare metal infrastructure supporting their operations world wide appeared... Helped the customer in transforming data warehouse solution landscape with cloud migration team to oversee effort. Built a tool that would alleviate the problem of magnitude, you ll! Was feeling increasingly limited by its infrastructure getting people on-side with the cloud although. Tactical and strategic about using cloud to transform your business your traffic grows by an order of magnitude you! When Patel moved to Symantec in April 2016 to become vice president for cloud platform,. Services to the public wasn’t about to encounter anything—unless Netflix made the decision to go all-in on the.!

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